I’m Korbi Forker, a brand strategist and storyteller who studies the tiny human truths that reveal the big ones.
I’ve spent the last decade helping brands understand people: what they notice, what they ignore, what they need, and what nudges them to act. Across healthcare, tech, hospitality and CPG, I translate those human truths into brand positioning, strategic frameworks, creative platforms, messaging systems, patient journeys, and narratives that feel honest, relevant, and anchored in real behavior. I make sense of people — and then I make work that makes sense to them. Here’s some of what I’ve been creating along the way.
Case Studies
Tarsus’ XDEMVY: Your Mitey Problem
How do you introduce a first-of-its-kind treatment into a market that doesn’t exist yet? You expose the invisible problem no one realized they had.
Great Wolf Lodge: Wolf Out
How do you transform an “indoor waterpark” into a full-scale family destination when the category is declining? You remind families what it feels like to let go.
Pfizer’s VELSIPITY: Calm the Chaos
How do you make a UC treatment stand out in a market where every competitor is shouting? You change the volume entirely.
Hidden Valley Ranch: Welcome to The Valley
How do you turn ranch from a “nice-to-have” into a shopping-list essential during economic uncertainty? You build a platform that tastes like joy.
“Korbi is remarkable in every way. Her job performance is on par with those having 10+ years more of experience than she has. She is incredibly advanced due to her aptitude, attitude and spirit — as well as the high-level client and project exposure. She is dedicated fully to her team, her employer, her client and the work. She goes above and beyond in every given opportunity. Her attitude is bright and positive — so much so that she elevates the mood of any room. She's an emergent leader, and I can't wait to do what she does next.”
— Jill Dudones, Director of Strategy, Merkle B2B, a Dentsu Company
Brand Experience
